Introducing AdTrack

 

    AdTrack is Datafest’s competitive ad tracking and market share analysis software for print publications. Designed to be used with or without Datafest’s AdSystem, AdTrack provides a comprehensive set of tools for analyzing your publication’s market share. AdTrack provides market share analysis by:

 

• Publication/Issue
• Advertiser
• Industry

Market Share Analysis

 

    AdTrack compares the market share of your publications versus those of your competitors. AdTrack’s streamlined data entry screens allow you to quickly input advertising sales information from competitive publications, and a comprehensive series of reports identify your share of market.

    If you are running Datafest’s AdSystem, AdTrack will import information and defintions from AdSystem.

    Featuring time-saving data entry, AdTrack makes it fast and easy to enter competitive advertising. Customers that already reside in AdSystem are automatically imported into AdTrack to save typing.

Comprehensive Reporting

 

    AdTrack features a comprehensive reporting engine that provides market share reporting by publication, advertiser and industry. Not only are the reports accurate, but thanks to AdTrack’s use of fonts and lines, they’re also beautifully readable.

Easy to Use

 

    Because AdTrack is a native Windows™ application, it is easy to learn and use. Underneath its friendly exterior is a robust client-server database for storing market share information. And, it’s backed by the best support in the industry.