Introducing Ad Tracker

    Ad Tracker is Datafest’s competitive ad tracking and market share analysis software for print publications. Designed to be used with or without Datafest’s AdSystem, Ad Tracker provides a comprehensive set of tools for analyzing your publication’s market share. Ad Tracker provides market share analysis by:

• Publication/Issue
• Advertiser
• Industry
• Market Share Analysis

   Ad Tracker compares the market share of your publications versus those of your competitors. Ad tracker’s streamlined data entry screens allow you to quickly input advertising sales information from competitive publications, and a comprehensive series of reports identify your share of market.

   If you are running Datafest’s AdSystem, Ad Tracker will import information and defintions from AdSystem.

   Featuring time-saving data entry, Ad Tracker makes it fast and easy to enter competitive advertising. Customers that already reside in AdSystem are automatically imported into Ad Tracker to save typing.

Comprehensive Reporting

   Ad Tracker features a comprehensive reporting engine that provides market share reporting by publication, advertiser and industry. Not only are the reports accurate, but thanks to Ad Tracker’s use of fonts and lines, they’re also beautifully readable.

Easy to Use

   Because Ad Tracker is a native Windows™ application, it is easy to learn and use. Underneath its friendly exterior is a robust client-server database for storing market share information. And, it’s backed by the best support in the industry.